Automotive passionate with 25+ years of experience in various regions and functions.
In the Middle East for 15+ years I have worked with the following brands - Chrysler Jeep Dodge - Mercedes - Jaguar Land Rover - Renault - DaimlerChrysler - BMW
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Business Growth Minded Professional
Effective and accountable in high-profile executive roles: 26+ years of experience overcoming complex business challenges and making high-stakes decisions using experience-backed judgment, a strong work ethic, and irreproachable integrity in locations across the Middle East, Levant, and North Africa. Respected as a proponent of empowerment and accountability. Corporate Strategy & Development Specialist: Characterized as a visionary, strategist, and tactician.
Consistent record of delivering results in growth, revenue, operational performance, and profitability. Consistently delivers mission-critical results driven by a visceral, "hard-wired" need to strategize and innovate. Gifted with the vision, determination, and skills needed for high-level revenue-building strategies and tactics. Respect and Leverage Human Capital: Motivate, mentor, and lead talented professionals. Live the culture and lead by example. Direct cross-functional teams using interactive and motivational leadership.
Core Competencies
Vision, Strategy, Execution & Leadership || P/L & Performance Improvement Revenue Management || Start-up Management || Sales and Market Penetration || Business and Growth Management Business Development || Product Development || Rollouts Digital Marketing & Social || Media || Executive Advisory || Decision Support || People Management.
Performance Benchmarks
· Increased service NPS in GCC markets for large OEMs, as well as collaboration with consulting firms to reach new clients or missions.
· Involved in extensive sales increases in key markets like Morocco and Qatar.
· Brought and maintained key distributors among the top performers in the region.
· Lead management workshop was held in Morocco, resulting in a data capture rate of more than 90%.
· Increased sales by improving sales team performance-based compensation, hiring a fleet sales manager, optimizing vehicle supply, and launching new products.
· Reduced non-value-added warranty costs by 10 million dollars annualized.
Work Experience and Key Accomplishment
Oct 2010-Jun 2021: Jaguar Land Rover, UAE | Regional Performance Manager (Middle East and North African).
Performed cost and budget analysis for all associated operational costs according to the prevailing annual budget forecast.
Coordinated with service to drive service plans, warranty extensions, accessory sales, and service marketing campaigns.
Conducted regular in-market audits related to dealer standards and processes, achieving 100% compliance.
Drove price repositioning in Azerbaijan generating triple-digit sales increase; refranchising and market launches in 4 countries (Algeria, Morocco, Sudan, Iran).
Launched an eCommerce platform in six markets and generated large export fleet deals in Tunisia (200 u) and Azerbaijan (300 u).
Oct 2009-Sept 2010: A.W. Rostamani, UAE | General Manager for Renault brand
Developed and implemented business plan / opened flagship dealership in Dubai, launched a new product (Safrane), and achieved sales objectives for the first time in 24 months. Implemented “Balance Score Card” to improve processes.
May 2005-May 2008: DaimlerChrysler Middle East & Levant, UAE | Regional Sales & Marketing Manager
Lead repricing exercise in Levant countries to increase competitiveness and provided support to the refranchising between Chrysler / Dodge and Jeep importers (ROME initiative) in Bahrain, Kuwait, and Qatar.
May 2000-May 2005: DaimlerChrysler A.G., Stuttgart - Germany | Marketing and Operations Manager – Central & Eastern Europe (RCENA)
Managed brand and retail marketing strategy development, implementation, and budget control for the Central & Eastern Europe regional office and the 14 regional distributors.
Sep 1995-May 2000: Chrysler Europe – Brussels, Belgium | Field Auditor (Joined as After Sale Support and promoted to Warranty Planning and Analysis Manager)
Conducted 28 dealer, importer, and supplier warranty audits across Europe. Supported distributors on warranty procedures/systems. Handled Warranty Policy Claims, Warranty Parts audits, and storage control.
Education & Certifications
M.Sc. in Aeronautics (ESTACA) – France
Audit & Quality Management Paris - France
BMW Certified Trainer - UAE
Sales Manager accreditation at IMI (Institute of Motor Industry)
Jaguar Land Rover international Sales Manager Training
Kaizen – Quality Strategy & Methodology
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